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Bios

Board

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Anne Hillis Holland Board President & Cofounder (she/her) 

A cut flower growing hobbyist, Holland was inspired to found What Cheer Flower Farm after she saw the impact of giving flowers away to the elderly. She is a serial entrepreneur, having successfully founded multiple, for-profit, publishing companies, as well as another local nonprofit, What Cheer Writers Club. She has been quoted by dozens of media outlets including the Wall Street Journal and the New York Times, and served as a keynote speaker at business events across the US.

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Robert Alan Matthews Board Member (he/him) 

A former florist, Matthews has headed his eponymous landscape design and gardening firm for nearly 20 years, serving clients across the state. In 2013, he won the Design and Execution Award at Rhode Island’s Spring Flower & Garden Show and was named Young Nursery Professional of the Year by the New England Nursery Association. Matthews was also the designer behind Providence Preservation Society's famous annual fundraising Bash for many years.

Staff

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Destenie Vital Executive Director (she/her) 

Our Executive Director, Destenie, joined the Farm in Feb. 2021. Since then, the Farm has given away over 85,000 flowers and counting. Destenie brings nearly 20 years of communications, marketing, and nonprofit experience. She’s a graduate of Loyola University New Orleans and Purdue University.

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Krystal Lynn Kraczkowski Farmer: Growing and Gleaning (she/her) 

Prior to joining the Farm, Kraczkowski served as the production, harvest and crew manager for RI's oldest flower farm, Robin Hollow Farm, for three seasons. She has extensive experience in both non-profit and for-profit farming. She is certified in Lean Six Sigma, Green Belt and OSHA 10. She believes "food feeds the body but flowers feed the soul."