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Who We Are


Erin Achenbach Farmer/Florist (she/her) 

Erin is in charge of selecting, propagating and growing crops, managing flower rescues, stem prep, bouquet making and deliveries. In her spare time she grows hundreds of peonies on her own small farm outside the city. Previously, she was a garden nursery manager at Lowe's but she has also worked Newport wedding season and has a culinary arts degree from Johnson & Wales

Sam Radov  Operations Manager (she/her and they/them) 

Sam is the administrative hub of the Farm, managing our offices, volunteer recruitment, grants and fundraising. A grad of both URI and Johnson & Wales, she's helped a variety of RI-based organizations keep on track, ranging from the Newport Open Space Partnership to the RI Coalition for the Homeless. She also spent several years managing a farm in California.  


Anne Hills Holland Board President & Cofounder (she/her) 

A cut flower growing hobbyist, Holland was inspired to found What Cheer Flower Farm after she saw the impact of giving flowers away to the elderly. She is a serial entrepreneur, having successfully founded multiple, for-profit, publishing companies, as well as another local nonprofit, What Cheer Writers Club. She has been quoted by dozens of media outlets including the Wall Street Journal and the New York Times, and served as a keynote speaker at business events across the US.

Robert Alan Matthews Board Member (he/him) 

A former florist, Matthews has headed his eponymous landscape design and gardening firm for nearly 20 years, serving clients across the state. In 2013, he won the Design and Execution Award at Rhode Island’s Spring Flower & Garden Show and was named Young Nursery Professional of the Year by the New England Nursery Association. Matthews was also the designer behind Providence Preservation Society's famous annual fundraising Bash for many years.